Tesla: A Comprehensive Strategic Analysis By: Herb Benson, Robert Korn, Samantha Nettnin, and Kevin Peterson
Tesla Motors (TSLA) History Founded in 2003 by Elon Musk (Current CEO), JB Straubel (CTO), Martin Eberhard, Marc Tarpenning, and Ian Wright. Tesla Roadster, First manufactured product, offered from 2008-2012.
